Apple is ‘stating the wind to cut the iPhone,’ says a report, after a new survey revealed ‘almost no need’
The iPhone Air is Apple’s flagship smartphone design, but that seems to have moved the needle for customers, who clearly put a premium on high-end cameras and battery life. According to a new report by Nikkei Asia published on Wednesday, Apple will significantly cut production of the iPhone 17 Pro following disappointing sales, because customers seem to be open to a more traditional iPhone and the befier iPhone 17 Pro 17 Pro.
How much is needed, exactly? According to Nikkei, who spoke to multiple sources sworn to the matter, Apple will be placing iPhone Air Production orders at almost “end of production” levels. The manager of one temple said that production orders, which started in November, will be “less than 10% of the volume compared to September.” Yikes.
This report comes just a few weeks after Apple introduced the spirit of the iPhone in China, although this seems to suggest that demand outside the Chinese market is particularly weak for Apple’s mightnest and brightest phone at the moment. According to a survey conducted by Keybanc capital markets, there is “almost no demand for the iPhone spirit, and limited willingness to pay for a good one.” The survey, conducted for investors, found demand for other iPhone 17 models remains healthy, with the mix “continuing to shift to Pro and Pro Max Models.” Keybanc also noted the features of AI at the moment should influence purchasing decisions, despite the beating of AI mentioned in the most recent events of Apple and sales materials.
The iPhone Air, launched in September with a starting price of $999, is Apple’s thinnest iPhone ever at only 5.6mm by Apple; Smaller than a pencil. And despite its titanium frame, the spirit of the iPhone is, as the name suggests, very light. In fact, we have not seen an iPhone This light since 2020, when Apple released the iPhone 12 mini. While you can think of a phone this thin and light that is necessary to compromise the design, there is a 48-megapixel rear camera feature – the same main camera of the iPhone 17 and 17 pro “good battery life, according to Apple. While its battery life does not reach the heights of the iPhone 17 or 17 Pro, Apple has designed a special $99 Magsafe battery charger device to extend battery life up to 40 hours.
One indication of weak demand: The iPhone Air has always been quickly available for delivery on Apple’s website in all colors since launch, while the iPhone 17 Pro shows a two- to three-week delivery schedule.
