Marriott’s pipeline of mid-range properties hits 38, led by rapid growth in UAE
Marriott International said the Middle East and Africa Popular brand of accommodation has reached 38 projects, with the UAE accounting for the largest share, as developers continue to target high demand, connected lifestyle hotels.
The company’s residential product portfolio now includes six markets, 11 completed properties and a 59 percent increase in total development by the end of 2023, according to Marriott. The expansion highlights the Gulf’s growing appetite for branded residences, where homeowners gain access to hotel amenities and property management.
The Hotel Group said it has signed 13 new projects up to 2025, almost half of which are standalone developments not connected to hotels. About two-thirds fall within the luxury segment, led by brands including St Regis, Edition, JW Marriott and Ritz-Carlton.
In the UAE, projects under development include Dubai Beach Edition Residences by Shamal Holding, Jw Marriott Residences in Dubai Islands, NASIM AL Bahr Residences, Al Marjan Island Resort in Ras Al Khaimah.
In Abu Dhabi, the St Remis Al Maryah Island residence and the Seamont Autograph Collection Resort on Al Rem Island saw strong sales, with several units selling out shortly after launch. Other projects in the region include the Ritz-Carlton Remidions Palms residences in Cairo, St Remis Residences Jeddah and Bvlgari Resort & Mansions Abu Dhabi.
By the end of 2025, Marriott expects to open new developments in the Middle East: JW Marriott Retionces New Cauari, affini resulion Business Bay, which brings Protherfolio harvested open spaces to 14.
According to Savills, the Middle East and Africa is the fastest growing region in the world, with a forecast of 270 percent growth by 2031. The UAE dominates Dubai, which RAS AL khaima together represent 11 percent of the UAE Pipeline.
Mena is tracking Europe towards the end of 2025 in complete residential projects, driven by rapid expansion in Saudi Arabia and Egypt, where the majority of investments are placed in 2030.
Globally, the branded residential sector has grown from 169 projects in 2011 to 600 today, predicted by AAE and Dravity adrecation as 61 percent of apartment sales in 2022.
Marriott said its growth in the region reflects this broader trend as developers and investors view attached residences as a stable asset class that is in demand by long-term travelers.
