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The PGA Tour has taken its relationship with Amazon WorkSpaces to the next level.
Beginning in 2021, the PGA Tour and AWS have partnered together to deliver breakthroughs that are changing the digital landscape of golf.
But as the golf season begins Thursday with the Sony Open in Hawaii, the Tour has modernized operations and increased production capabilities using AWS AI infrastructure in a live production environment.
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Haotong Li and Scottie Scheffler prepare to putt the 18th green during the 153rd Open Championship at Royal Portrush Golf Club on July 20, 2025, in Portrush, Northern Ireland. (Richard Heathcote/Getty Images)
The expanded partnership will accelerate a transformation in the way golf content is created, distributed and experienced around the world, including a “favorite player hub” in the Tour app and a website that will allow fans to track their favorite stars’ statistics and weekly news.
There will also be up-to-date analytics to provide real-time analysis of every shot of the season, combined with expanded graphics and statistics for the tour’s “World Feed”, launched last year to deliver unprecedented, exclusive content to professional golf fans around the world.
Tiger Woods plays his 19th game during the PGA Championship at Southern Hills Country Club on May 21, 2022, in Tulsa, Oklahoma. (Christian Petersen/Getty Images)
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“We’re excited to continue our AWS relationship with this expanded global partnership as we build on the progress we’ve made to continue connecting our fans around the world with our players, events and content,” said Dan Glod, senior vice president of corporate relations for the PGA Tour, in a statement. “AWS shares our vision of reimagining how the game and the content that supports it is developed and delivered to fans around the world, and we are eager to build on that change through their support of PGA TOUR Studios and World Feed.
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“The PGA TOUR continues to push the boundaries of how AI can improve the sports experience for fans, players and broadcasters,” said Kristin Shaff, global director of strategic partnerships at AWS. “By expanding our partnership, we’re allowing the Tour to bring new features to the world. Whether a fan is watching on-site at the Sony Open in Hawaii or on TV around the world, the future of sports content is personalized, and we’re proud to help the PGA TOUR move forward.”
Tiger Woods hits the seventh tee during the practice round of The Barclays Championship in Paramus, New Jersey, Aug. 25, 2010. (Reuters)
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The PGA Tour and AWS began their partnership in 2021, with AWS becoming the Tour’s official cloud provider and AI, machine learning and deep learning partner. In 2025, the DP World Tour, formerly known as the European Tour, also named AWS its official cloud provider, reinforcing AWS’s long-term commitment to supporting golf around the world.
