Fanatics is launching a new global studio for premium sports entertainment

Fanatics and OBB Media announced Tuesday a joint venture that is poised to become the world’s premier sports entertainment studio.

Fanatics Studios is a new entertainment studio built to independently create, finance, produce, and distribute high-quality content at the intersection of sports and culture.

Fanatics Studio is set to bring together industry-leading talent, resources, and partnerships, including Fanatics’ unparalleled access to all sports with a proven track record of culturally impactful, award-winning storytelling that has generated billions of views.

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(L-R) Fanatics CEO Michael Rubin, Tom Brady, and Travis Scott on stage at Fanatics Fest NYC 2025 at the Javits Center on June 20, 2025 in New York City. (Slaven Vlasic/Getty/Getty Images)

Over the next year, Fanatics Studios will release a behind-the-scenes look at Tom Brady’s flag football attempt at the Olympics, produce documentaries for the World Baseball Classic, produce the ESPYs, and release other WWE content.

“I’m incredibly excited to launch Fanatics Studios and add a valuable content and media business to our growing esports environment that supports all of our existing businesses,” Fanatics CEO Michael Rubin said in a statement. “We couldn’t have dreamed of a better partner in Michael Ratner and the team at OBB, and together we will continue to push our mission to improve the fan experience by relentlessly creating content that brings fans closer than ever to their favorite teams, players, sports, cultural moments and events like never before.”

A view of the venue during Fanatics Fest NYC 2025 at the Javits Center on June 20, 2025 in New York City. (Photos by Dave Kotinsky/Getty for Fanatics / Getty Images)

“Sports and pop culture meet at the center of the global entertainment industry and we’re building Fanatics Studios to redefine what’s possible at that intersection,” added Fanatics Studios CEO Michael D. Ratner.

“At OBB, our goal has always been to work with great and ambitious partners, and Fanatics is undeniably – a powerhouse respected by athletes, organizations, organizations, and fans across the world of sports. There is no better partner I can think of to charge the next phase of growth for our sports business, and I look forward to continuing to work with the Fanatics team for the best future of Michael Rubin sports entertainment.”

Fanatics Studios also entered into a partnership with the Los Angeles Olympics, producing the official Olympic film.

Olympics HQ, left, Interstate 5, right (Reuters / Reuters)

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Fanatics and OBB also recently announced a 10-year partnership to continue to co-produce Fanatics Fest, the world’s leading fan festival, which will return to the Javits Center in New York July 16-19.