Google Gemini will power Apple Siri in a new AI partnership announcement
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Apple and Google announced Monday that the two tech giants have formed a major multi-year partnership that will power Siri and Google Gemini later this year.
The deal, which will also bring Google’s cloud technology to iPhones, represents a major change in the Apple tech ecosystem, as the tech giant has never relied on another company to power its AI tools.
“Apple and Google have entered into a multi-year partnership in which the next generation of Apple Foundation Models will be based on Google’s Gemini models and cloud technologies,” the companies said in a joint statement. “These models will help Apple’s future Intelligence features, including the personal Siri coming this year.”
Apple said the company chose Google’s AI because it best suits their needs, but all Apple AI features will still work in areas controlled by Apple, keeping users’ privacy intact.
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Google headquarters is seen in Mountain View, California, United States on Oct. 28, 2021. (Tayfun Coskun/Anadolu Agency via Getty Images/Getty Images)
“After careful evaluation, Apple has determined that Google’s Al technology provides the most effective foundation for the Apple Foundation Models and is excited about the new experiences it will open up for Apple users,” the statement read. “Apple Intelligence will continue to run on Apple devices and Private Cloud Compute, while maintaining Apple’s industry-leading privacy standards.”
A man is seen using an iPhone outside the store. (dikushin/iStock/Getty Images Plus/Getty Images)
While Google’s AI and cloud technologies already drive much of Samsung’s Galaxy AI, the deal will open up another area of the massive market dominated by Apple, which has more than a billion active users worldwide.
The deal represents a major breakthrough for Google, which has been racing to compete with early successes of OpenAI, including Apple’s 2024 partnership with ChatGPT that allowed Siri to communicate with AI with specific questions.
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| A ticker | Security | Finally | Change | Change % |
|---|---|---|---|---|
| GOOG | Company ALPHABET INC. | 332.73 | +3,59 |
+1.09% |
Tesla CEO Elon Musk, who also founded his AI company xAI and has been trying to compete with other big players in the industry, responded to the agreement in a post on X on Monday, saying that the partnership gives Google more influence over users and the Internet.
“This seems like an absurd concentration of power for Google, since (they) also have Android and Chrome,” Musk said.
Elon Musk speaks on stage during the Cannes Lions International Festival Of Creativity 2024 on June 19, 2024, in Cannes, France. (Richard Bord/WireImage/Getty Images)
| A ticker | Security | Finally | Change | Change % |
|---|---|---|---|---|
| AAPL | Company APPLE INC. | 260.25 | +0.88 |
+0.34% |
Along with its dominance in the Samsung ecosystem, Google controls about 70% of the browser market with Chrome and pays Apple billions a year to remain the default search engine on Safari and Apple devices.
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That deal came under scrutiny when Google was accused of holding an illegal monopoly on Internet search.
