Logan Paul joins ‘The Big Money Show’ to discuss his rise to fame and why he chooses to invest in high-priced collectibles.
Entrepreneur-turned-YouTuber Logan Paul revealed he paid $5.3 million for a single Pokémon card and said young people shouldn’t feel locked into traditional investment options like the stock market or home ownership.
“I paid $5.3 million for this card,” Paul said, referring to the PSA Grade 9 Pikachu Illustrator card, Tuesday on the “Big Money Show.”
Paul said that when he bought a PSA Grade 9 Pikachu Illustrator card in 2022, it became the most expensive Pokémon card ever sold, earning him a Guinness World Record. But Paul believes it’s a non-traditional investment that will pay him back when the card goes up for auction in early 2026.
Paul rose to YouTube fame with his brother Jake Paul and has become a podcast host, a rising star in WWE wrestling and co-founder of the Prime energy drink brand with fellow YouTuber KSI. He is one of the most talked about influencers in the world.
Logan Paul discusses his Charizard Pokémon card series during a press conference following his exhibition boxing match against Floyd Mayweather at Hard Rock Stadium in Miami Gardens, Florida, on June 6, 2021. (Photos by Cliff Hawkins/Getty Images)
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Paul argued that collectibles, such as Pokémon cards, have “outperformed” the stock market over the past two decades. With many young people noting that they feel stuck investing in things like real estate or the stock market, he said non-traditional assets could be their entry point.
“If you have money, don’t be afraid to take risks, especially when you’re young,” said Paul.
“There are ways to spend and invest your money in ways that mean more to you than traditional investments like the stock market,” he added, citing collectible cards, sports memorabilia and certain luxury goods.
Jake Paul and Logan Paul attend a celebrity event hosted by Raising Cane founder Todd Graves before the Formula 1 qualifying race in Las Vegas, Nevada, Nov. 22. (Kevin Mazur/Getty Images for Magnification by Cane/Getty Images)
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Non-traditional assets have been growing in popularity with younger investors, as prices are often driven by scarcity. Hermès Birkin and Kelly bags, for example, have even surpassed gold in recent years, according to the New York Post.
Those luxury items are in short supply, and customers have a limit on how many they can buy around the world each year. That scarcity is what Paul said he hopes will boost the value when his rare Pokémon card goes up for auction in February 2026.
Logan Paul attends the Undisputed & Ring Magazine Super Middleweight Championship at Allegiant Stadium in Las Vegas, Nevada, on September 13. (Chris Unger/TKO Worldwide LLC via Getty Images)
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“Since it’s the rarest, most valuable card in the world, there’s only one,” Paul said, noting that it has a very high PSA rating.
Paul, who wore the card around his neck with a $75,000 chain, would not give away the price he was hoping for at the auction. He cautioned that not all collections retain their value for long. Paul said investors should be careful what they buy, explaining that he focuses on finding “the best” items with very limited availability.
WWE US Champion and Prime co-founder Logan Paul joins ‘Varney & Co.’ discussing his championship wins, Prime’s success and his investment strategy.
