StageWell and Palantir Partner on the launch of a new AI-powered advertising platform
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Alternative: Ententifilial Interaction Giant PalAntir and Global Marketing and Communications Firm Stagwell Inc. announced a new partnership on an AI-powered sales platform for customers.
The new AI platform is designed to include Palantir’s software, Code and Theory’s Orchestration Level Software and Stagwell’s I-Cloup Cloud for cloud management.
Mark Penn, chairman and CEO of Stagwell Inc., told FOX Business that the platform came out of a conversation with PALATIR CEO Alex karp It’s about developing an AI-enabled, collaborative advertising environment.
Alex Karp, CEO of Palantir Technologies Inc. (Al Dragon/Bloomberg via Getty Images)
“We both looked at how we could take a combination of proprietary data and third-party data and first-party data from the client,” Penn said.
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“We’ve always wanted to be able to say, ‘Give me those people who you think will buy an umbrella on the next rainy day,’ and find out who those people are and start an advertising campaign,” he said.
A screen is displayed showing the filter data of the sales staff. (Pet Pictures)
The new AI-driven platform aims to empower large, complex teams to create and implement Marketing Programs on the scale. It also includes the novel diversity privacy technology from Stagwell to protect user data.
| It’s teasing | Security | – Last | Answer | change % |
|---|---|---|---|---|
| Mr | Stagwell Inc | 5.69 | U +0.88 |
+ 18.33% |
| Ikrtr | Palantir Technologies Inc. | 177.02 | -10.88 |
-5.79% |
“What we’re turning to as a customer is not just that we use their marketing plan, they can use the plan and incorporate it into their organization,” Penn said. “Marketers and organizations, we really want to have a tool here that can be used by a store manager or a location manager across an organization to increase their own marketing with AI.”
“They will be able to ask general questions of the English language and bring back the target audience,” Penn said.
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Kevin Kawasaki, Global Head of Business Development at Palantir, told FOX Business that there have been “tremendous advances” in the power of AI models to manage workloads without the need for Human generated code In recent months, which has accelerated the process of building tools have been enabled.
“It takes a little bit of coding power to do something like that with our product, so people with Domain Exporise can execute their ideas, very quickly,” Kawasaki said.
“I think the biggest difference today, even compared to last year in the brain of the whole world, is to bring the Ayi product first,” said Kawasaki. “And it’s not just fast, it’s actually unique because you can move better than the old one [software as a service] Model with our AI platform. “
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Stagwell CEO Mark Penn said the AI platform was developed with Palantir starting to roll out clients. (Matthew Staver/Bloomberg via Getty Images)
He explained as an example where there may be two customers in the Similar industrieslike hotels, they get very different products that match the needs and requirements specific to their organization and their needs in terms of how they interact with data and technology.
“The speed at which I can wrap the technology around that person to make them faster, or that company to give them higher performance in what they’re trying to do is very important,” Kawasaki said.
He added that, historically, the development timeline of custom software tools would be deliberate and deliberate in terms of finding the limit and purpose of such a contribution and then testing it, whereas the AI model allows them to ‘extract this. “
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Penn said Stagwell has begun a soft launch of the tool and is expanding the use of the platform with a focus on startups Sales customers. The company plans to roll out the offering to its wider network and internal customers in the coming months.
