The Fanatics and OBB announce the year’s biggest content partnership for Thehatics Fest
Matt Dennish, a former D1 Track runner and current teacher in Pennsylvania, crushes the competition in the theatics, and this is close to winning the Ferrari.
As fanatics aim to continue to give sports fans the experience of a lifetime with fanatics Fest, they captured those moments leading to various collaborations with Next-Gen Entertainment Studio OBB.
Fanatics and OBB announced on Tuesday an extended, long-term deal that will see the companies work together to acquire all of theavics 1
After two straight years of high awakening, the fanatics fist added a fourth day to the sports, gathering and culture, which will return to the Javing section on July 16-19, 2026.
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. (KEVIN MAZUR / GETTY Theatrics / Getty Images)
OBB will not only cover the event alongside the theatics events, but also serve as the official content partner of the theatics Fest. That includes producing “FanAtics Fest: All Access,” an hour-long special on ESPN that showcases the biggest moments of the summer event.
“OBB has brought incredible energy to thenatics Fest since we started in 2024, and for them to work hand in hand with our team will take the content and production surrounding this event to the next level.
Tom Brady’s $250K Credit Card Deal Amongst Viral Moments On Air at Athletics Fest Behind-the-Scenes Exclusive
“Their team and ours share a passion for improving the fan experience, and I can’t wait to see what we can dream up together over the next decade as we move beyond sports, gathering and entertainment.”
OBB’s Content Studio, Courage, also played a key role in working with the fanatics’ advertising division to bring product support and integration to the theatics Fest. Those include work at dick’s sporting goods, starbucks, grow cane and others.
Michael D. Ratner, founder and CEO of OBB, said: “Fanatics Fest is a One-A-Worvor event where there is a Pradatics atmosphere. We look forward to bringing Tradatics Tradatics to even greater heights in the next decade.”
. (Bryan Bedder/Gentty Pictures for Theratics/Getty Images)
“Fanatics Fest: All Access” Discovery of some of the best moments this year, especially the Fanatics Games, which saw Philadelphia teacher Matt Dent Dreat a $25 gerady for his Lebron James Rookie card.
Fanatics Games featured 50 athletes, celebrities and influencers competing with 50 fans for $2 million in prizes. Brady took first place and the $1 million prize, then gave $5,000 to each participant before donating $750,000 to management.
The special was hosted by WWE Hall of Famer Nikki Bella and featured interviews with athletes including NBA All-Star Victor Wombanyama, who is also the champion of Cordan.
And in the special, brady met the recipient of make-Wint – something he did again in the year 2024 during a positive event. Wwe Stars Ripley and Paul “Triple H” Levesque surprised fans with their autograph signing.
Tom Brady and Axton Robertson attend Natatics Fest NYC 2025 at Javits Center on June 20, 2025 in New York City. (Noam Galai/Getty Images for Thehatics/Getty Images)
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During many viral moments, Kevin Durant learned that he had been traded from the Sunix Suns to the Houston Rockets while speaking on the Funatics Fest Panel.
Who knows what OBB will take next year – and in the years to come – at Thenatics Fest? For both parties, the aim of this partnership is to continue to show what makes the festival special: a functional festival where fans can share their passions while collecting the world.
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