Spotify Launches AI-Powered ‘Suggested Playlists’ to Let Listeners Create Their Own Songs
Spotify pushes personalization into a new era with the debut of An ordered playlistan AI-powered tool that allows listeners to type in natural language information and quickly generate a custom song. The feature, now in beta for premium users in New Zealand, marks a significant shift in how audiences can adjust their listening experience, not just through passive habits, but through direct instruction.
Launched on December 10, Curated Playlists allow users to define exactly what they want to hear. That can mean something broad – a playlist for afternoon showers or more specific, like “my top artists from the last five years, but only deep cuts I haven’t heard yet,” or “high-energy pop and hip-hop for a 30-minute 5K run, into relaxing songs to cool down.” Spotify’s AI then selects playlists that reflect both the text’s meaning and individual taste patterns. This means that the algorithm will access each person’s entire listening history “All the way back to day one,” weaving together the contestations of personal taste and cultural context.
When the previous features like Discover Weekly again Take out the radar Predicted audience preferences, Suggested Playlists provide a steering wheel. Spotify’s latest test expands on previous AI playlist tools by allowing listeners to dial in a range of parameters, refresh playlists with daily or weekly audio, adjust results by editing their information, or start over whenever they choose. Information “Ideas” are suggested and built-in for those who need inspiration, from seasonal trends to the current travel trends.
According to the press release, Spotify is introducing the release as part of a wider transformation, where listening is transformed into active co-creation. With 713 million platform listeners and a global emphasis on discovery tools that support artists, the company sees Amplified Playlists as a bridge between human-made playlists and scalable technology. According to Spotify’s leadership, the goal is to provide “personal, more responsive, more intelligent” tools that match the pace of culture and deepen the connection between music and the fans who receive it.
From a music marketing lens, Promoted Playlists could reshape the way artists and labels think about discovery. More granular user information can reveal many different pockets of music exposure, possibly with tracks appearing outside of the regular playlist cycle. At the same time, having listeners express their intentions in text form can generate data about taste trends that Spotify and its partners find valuable.
For now, the feature’s reach is limited to New Zealand, and Spotify hasn’t specified a timeline for a global rollout. But the launch of suggested playlists signals a shift in streaming to user-led personalization tools that can influence listening habits beyond beta.
How to create an AI playlist
Creating an AI Playlist in the beta version is straightforward: type information into a conversation, and Spotify’s system will create a mix based on your words. This feature currently only supports English language information and can respond to everything from places and activities to colors, emojis, movie characters, or animal references. Spotify notes that the most effective content often combines multiple factors – genre, mood, artists, decades – to deliver sharp, personalized results.
- Go to Your library Collection.
- Tap in addition up, and select AI Playlist.
- Choose one of the suggested prompts or type your own.
- Tap Add or Save to add tracks to your playlist.
- Or, tap Delete removing tracks from being recommended.
- Tap Create to save your playlist to your library.
Tap Refine playlist next to your profile, and edit your information to improve your playlist.
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