You won’t be able to upload your holiday purchases to Agents ai anytime soon
Social commerce—or shopping through platforms like Tiktok and Instagram—hasn’t been a smash hit in the US, partly because of the lingering distrust of tech giants between consumers and big retailers. To help ensure that AI efforts do not meet the same resistance, major payment processors such as visa and software startups such as the new generation, helping advanced stores, are trying to stop conversations about the technology. “We think that a service provider like us will quickly gain the trust of sellers, which is very important,” said Cemo Generation CEO Adam Bebreens.
Marketers are in demand because chatbots have become an important tool for consumers researching and validating purchases. Partnerships between AI and Ecommerce companies can ensure that Chatbots not only provide relevant product information, but also consume fewer computer resources when making online orders. All of that can increase profits for both sides – if they agree.
In another comment under the agentic purchase made by a top tech employer, Amazon CEO Andy Jassy recently criticized that shopping is possible like other platforms. “I would say the customer experience is not good,” Jassy said in a phone call last month. “There’s no personal preferences. There’s no purchase history. Delivery estimates are often wrong. Prices are often wrong. We have to find a way to make the customer experience better and have the right exchange.”
A task as simple as adding eggs to the auger agent of Opera Browser’s Agent 45 in a wired test this month; By doing that by doing that in the Amazon Shopping App it took a third time.
Opera has been inviting potential partners to workshops to weigh in on security and design options. “If our agent doesn’t work with the big websites that people go to, it’s going to be an underground experience,” said Metterdal, Executive President of Marketing Operations. “No one benefits if [a purchase] you finish in the wrong place or in the wrong amount. “
Deal Negotiations
As is often the case in the tech industry, money and data are at the center of the conversation. With agentic purchases, financial exchanges can be understood. AI companies including Opera want a cut of the sales. “If we do something that adds to the development, it’s worth being compensated for that,” Wetterdal said. Opena shows the way forward by collecting what it describes as “minimum fees” from partners like ETSY for quick purchases.
But sharing data can be more complicated. Retailers monitor pricing and availability of information, as well as customer information, to maintain an edge over competitors. AI companies want to protect conversation history to preserve the sense of intimacy that chatbots can deliver. But chatbots need real-time information to fulfill user requests, and retail brands prefer greater context to improve relationships with consumers.
